Box dye on the shelf = £6, hair colour in the hair salon, done by a professional stylist = £40+. No brainer, what you want to choose right? If everyone wanted to they would always choose the £6 option, I mean in an ideal world where we all want big bank balances, the cheaper option and less money to spend, stands out doesn’t it?
Its just a hair colour right? Quick application, whack it on at home, no point in skin testing, it wont hurt right? Wash it off and bobs your uncle. A nice all over colour. Now this only works and is suitable for the small minority of people.
Lets take a client who has been box dying her hair at home with a standard easy black colour, every 6 weeks for 4 years. She now wants a drastic change and wants to go blonde. She goes to a super market and buys a bleaching kit (scary right, but we know this happens). On the box it promises her it will take her to a platinum blonde, but she needs colour stripper first. So she also buys one of these to. The total spend in this at the moment is about £15+.
She follows the instructions and does exactly what it says on the box. It turns in to a disaster. She has very uneven multicoloured hair. Some parts yellow, some parts orange, some parts still black that haven’t been touched, also a very sore scalp and very dry damaged hair. She is also left feeling distraught and upset, after all this is her hair its important to her (We have all been there haven’t we?!).
She panics and calls a hairdresser. Most of the time, this is the outcome we see a good few times a week in the salon. We do know that box dying is perfect for some people and if it works well for you your one of the lucky ones!
Now, we don’t ever judge when this happens, we know how convenient putting a box colour on at home can be, and we know some times it goes perfectly well. But when we are faced with this scenario we are secretly smiling as we know we have a good challenge ahead of us and we know how many positives this can bring to us as hairdressers, our industry and most importantly how the outcome will make you feel. For years, our competition has been box dyes, so the more and more people we can fix and convert, the better for us! We know the outcome we can produce, and its not always a quick fix we get, but 9 times out of 10, it makes you believe in us, our knowledge and expertise can change your whole thought process on the box dying process.
Box dying vs hair salon colouring:
The price: This is the main pull and what usually makes a client turn to the box dye before a stylist. The box dye promises the customer and outcome, so for £6 why not? But what the box isn’t giving you is:
4+ years of intense knowledge and experience training
10+ years of experitise and precise application everytime
More years on top of that with up to date colour and knowledge training
Scientific Brain power knowledge of formulas and chemical reactions
Luxurious, professional ingredients
Health and Safety knowledge and why skin testing is always so important
Knowledge on mixing ratios and why this is important
A bloody good chat and a laugh with your stylist while THEY are applying the colour for YOU!
A good cup of tea or coffee, you may think you’re a good drink maker but hairdressers have had a numerous amount of years perfecting this skill!
A box dye doesn’t tidy up the mess afterwards!
All these points and more are why salons and hairdressers can charge more. We aren’t just charging for the colour, we are including our knowledge and expertise that we have intensely trained in for years to make sure we get the job right. And most of the time we do!
We know how to personalise your colour, make it unique, evenly covered, whilst keeping your hair in healthy tip top condition. We also don’t promise you results if we know its impossible to get them.
We reassure you the best way we can to build your trust so you don’t leave feeling disheartened and upset like a box dye could. A box dye doesn’t care about your emotions, but we do!! We know its impossible to go from black box dye to blonde in one sitting, you don’t, and why would you? Your not trained in this area, and you don’t have to be, so another reason why you should let us do the hard work for you! Come in and have a chat with us for FREE, and we can see what we can do for you, you'll never know the difference between a box dye and a professional colour until you give it a go at least once!
Love the girls at Pinups xxx
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